Magic Spoon is a new high protein, no-sugar cereal that costs about $10 for a 7 oz. box. The hook: The cereal tastes like those sugary bowlfuls you loved as a kid, yet fits into a keto diet.

Is Magic Spoon worth the price? Who would pay that much for a box of cereal?

Many people.

In 2019, Magic Spoon was launched for online sales. Last summer, Magic Spoon appeared in the cereal aisles of 1,300 Target stores. Other major retailers such as Walmart followed suit and by this past February, Magic Spoon was in 6,800 stores across the U.S., according to the trade publication Modern Retailer.

Magic Spoon is sweetened with allulose and monk fruit. Allulose has the chemical structure of sugar, but since it doesn’t cause blood glucose to rise, it is viewed as another artificial sweetener.

Magic Spoon cereal comes in 10 flavors including: fruity, oatmeal cookie, peanut butter, cookies and cream, frosted and original. Fruity Magic Spoon, which has many positive reviews, has  150 calories, zero grams sugar, 13 grams protein and 15 grams of carbohydrate per one cup serving.

I was curious, so I bought a box of fruity Magic Spoon to try.

A couple of spoonfuls later, I was pleasantly surprised – fruity Magic Spoon did taste like Froot Loops, only slightly less sugary. The texture was airy and crunchy, just like it should be.

A few minutes later, however, I noticed an unpleasant, milky aftertaste. It wasn’t too intense, but it lingered.

My husband loved the cereal and said it tasted just like Froot Loops. He did not detect any aftertaste.

Try It or Skip It?

Truth: I rarely use artificial sweetener; I’ve never found one that both tastes good and also leaves no aftertaste.  So, if you are like me and dislike artificial sweeteners, then you may want to skip Magic Spoon. At $10 for a 7 ounce box of cereal, I wouldn’t take a chance.

On the other hand, if you want to cut sugar intake, love kiddie cereals and aren’t  bothered by artificial sweetener aftertaste, Magic Spoon is worth a try.

Cutting the Cost

Because the cost is so high, a good way to try Magic Spoon is to split a box with a friend. If you enjoy it and can afford it, buy more.

To extend the cereal, rather than eat it by the bowlful, mix  a handful of Magic Spoon with nuts for a no-sugar trail mix. And hide the box of Magic Spoon from teens, who can finish off several bowls of cereal in one sitting 😳.

As for me, I’ll pass the box of Magic Spoon over to my husband, who will finish the box.